Development
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
laclaye
laclaye
Year
2026
Year
2026
Year
2026
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Industry
SaaS Shopify
Industry
SaaS Shopify
Industry
SaaS Shopify
Project Duration
8 weeks
Project Duration
8 weeks
Project Duration
8 weeks
Intro
LACLAYE® is a French luxury brand born in 1938, dedicated to the renaissance of an iconic and historic champagne opening tool — the Claye. Rooted in French artisanal excellence and the heritage of Champagne culture, LACLAYE reinvents the art of bottle opening as an elegant, ceremonial ritual worthy of the world's most celebrated sparkling wine.
MIC WEB LAB partnered with LACLAYE® to craft a digital presence as refined and prestigious as the object itself. From a sophisticated brand identity to an immersive Shopify-powered e-commerce experience, the project captures the essence of French luxury while making the brand accessible to a global audience. The website elegantly showcases LACLAYE's product collections — including La Classique 1938, La Classy, La Card, Limited Editions, and Custom collaborations — while telling the rich story behind the brand with cinematic visuals and compelling storytelling.
With a strong SEO and digital marketing strategy, MIC WEB LAB helped LACLAYE grow its presence across Instagram, YouTube, LinkedIn, and beyond — earning recognition from prestigious partners such as the Union de la Sommellerie Française, the Champagne Wine Museum in Épernay, and high-profile appearances alongside iconic names like Bugatti and Tiffany & Co.
Objective
Develop a premium brand identity that reflects LACLAYE's French heritage, craftsmanship, and luxury positioning.
Design and build an immersive, story-driven e-commerce website on Shopify that showcases the full product range — from La Classique 1938 and La Classy to Limited Editions, La Collector, and Custom collaborations.
Develop a mobile app experience to extend the brand's reach and offer a seamless shopping journey on all devices.
Implement a targeted SEO strategy to improve international organic visibility and attract luxury consumers worldwide.
Execute a digital marketing plan to grow the brand's community and establish LACLAYE® as a prestigious name in the global luxury and sommellerie space.
Challenge
Translating Heritage into a Digital Experience — Conveying the deep historical and artisanal story of a nearly century-old object through a modern, engaging digital platform without losing its authentic character.
Luxury Positioning in a Niche Market — Communicating the premium value of a champagne opener to a discerning global audience that spans both professional sommeliers and luxury lifestyle consumers.
Multi-Product, Multi-Collection Presentation — Organizing a diverse and growing product catalog — iconic models, limited editions, collector pieces, custom and collaboration lines — into a fluid, elegant e-commerce experience.
Building Global Reach from a French Roots Brand — Taking a deeply French, regionally rooted brand and scaling its digital presence to resonate with international luxury markets across multiple languages and platforms.
Result
Delivered a refined, high-end brand identity that authentically captures LACLAYE's French artisanal spirit and luxury appeal.
Launched an elegant, cinematic Shopify website that seamlessly blends storytelling with e-commerce, driving engagement and product discovery across all collections.
Released a mobile app that extends the LACLAYE shopping and brand experience to customers on the go.
Achieved significant growth in organic search visibility, bringing LACLAYE® to international luxury audiences through strategic SEO execution.
Built a strong, engaged social media presence across Instagram, YouTube, LinkedIn, and Vimeo — earning high-profile recognition from prestigious names including Bugatti, Tiffany & Co., the Union de la Sommellerie Française, and the Champagne Wine Museum in Épernay.
Latest Projects
Development
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
laclaye
laclaye
Year
2026
Year
2026
Year
2026
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Industry
SaaS Shopify
Industry
SaaS Shopify
Industry
SaaS Shopify
Project Duration
8 weeks
Project Duration
8 weeks
Project Duration
8 weeks
Intro
LACLAYE® is a French luxury brand born in 1938, dedicated to the renaissance of an iconic and historic champagne opening tool — the Claye. Rooted in French artisanal excellence and the heritage of Champagne culture, LACLAYE reinvents the art of bottle opening as an elegant, ceremonial ritual worthy of the world's most celebrated sparkling wine.
MIC WEB LAB partnered with LACLAYE® to craft a digital presence as refined and prestigious as the object itself. From a sophisticated brand identity to an immersive Shopify-powered e-commerce experience, the project captures the essence of French luxury while making the brand accessible to a global audience. The website elegantly showcases LACLAYE's product collections — including La Classique 1938, La Classy, La Card, Limited Editions, and Custom collaborations — while telling the rich story behind the brand with cinematic visuals and compelling storytelling.
With a strong SEO and digital marketing strategy, MIC WEB LAB helped LACLAYE grow its presence across Instagram, YouTube, LinkedIn, and beyond — earning recognition from prestigious partners such as the Union de la Sommellerie Française, the Champagne Wine Museum in Épernay, and high-profile appearances alongside iconic names like Bugatti and Tiffany & Co.
Objective
Develop a premium brand identity that reflects LACLAYE's French heritage, craftsmanship, and luxury positioning.
Design and build an immersive, story-driven e-commerce website on Shopify that showcases the full product range — from La Classique 1938 and La Classy to Limited Editions, La Collector, and Custom collaborations.
Develop a mobile app experience to extend the brand's reach and offer a seamless shopping journey on all devices.
Implement a targeted SEO strategy to improve international organic visibility and attract luxury consumers worldwide.
Execute a digital marketing plan to grow the brand's community and establish LACLAYE® as a prestigious name in the global luxury and sommellerie space.
Challenge
Translating Heritage into a Digital Experience — Conveying the deep historical and artisanal story of a nearly century-old object through a modern, engaging digital platform without losing its authentic character.
Luxury Positioning in a Niche Market — Communicating the premium value of a champagne opener to a discerning global audience that spans both professional sommeliers and luxury lifestyle consumers.
Multi-Product, Multi-Collection Presentation — Organizing a diverse and growing product catalog — iconic models, limited editions, collector pieces, custom and collaboration lines — into a fluid, elegant e-commerce experience.
Building Global Reach from a French Roots Brand — Taking a deeply French, regionally rooted brand and scaling its digital presence to resonate with international luxury markets across multiple languages and platforms.
Result
Delivered a refined, high-end brand identity that authentically captures LACLAYE's French artisanal spirit and luxury appeal.
Launched an elegant, cinematic Shopify website that seamlessly blends storytelling with e-commerce, driving engagement and product discovery across all collections.
Released a mobile app that extends the LACLAYE shopping and brand experience to customers on the go.
Achieved significant growth in organic search visibility, bringing LACLAYE® to international luxury audiences through strategic SEO execution.
Built a strong, engaged social media presence across Instagram, YouTube, LinkedIn, and Vimeo — earning high-profile recognition from prestigious names including Bugatti, Tiffany & Co., the Union de la Sommellerie Française, and the Champagne Wine Museum in Épernay.
Latest Projects
Development
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
LACLAYE — The Iconic Champagne Opener MIC WEB LAB Services: Branding Shopify Development · Mobile App Development · SEO · Digital Marketing
laclaye
laclaye
Year
2026
Year
2026
Year
2026
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Client
LACLAYE® Agency
Industry
SaaS Shopify
Industry
SaaS Shopify
Industry
SaaS Shopify
Project Duration
8 weeks
Project Duration
8 weeks
Project Duration
8 weeks
Intro
LACLAYE® is a French luxury brand born in 1938, dedicated to the renaissance of an iconic and historic champagne opening tool — the Claye. Rooted in French artisanal excellence and the heritage of Champagne culture, LACLAYE reinvents the art of bottle opening as an elegant, ceremonial ritual worthy of the world's most celebrated sparkling wine.
MIC WEB LAB partnered with LACLAYE® to craft a digital presence as refined and prestigious as the object itself. From a sophisticated brand identity to an immersive Shopify-powered e-commerce experience, the project captures the essence of French luxury while making the brand accessible to a global audience. The website elegantly showcases LACLAYE's product collections — including La Classique 1938, La Classy, La Card, Limited Editions, and Custom collaborations — while telling the rich story behind the brand with cinematic visuals and compelling storytelling.
With a strong SEO and digital marketing strategy, MIC WEB LAB helped LACLAYE grow its presence across Instagram, YouTube, LinkedIn, and beyond — earning recognition from prestigious partners such as the Union de la Sommellerie Française, the Champagne Wine Museum in Épernay, and high-profile appearances alongside iconic names like Bugatti and Tiffany & Co.
Objective
Develop a premium brand identity that reflects LACLAYE's French heritage, craftsmanship, and luxury positioning.
Design and build an immersive, story-driven e-commerce website on Shopify that showcases the full product range — from La Classique 1938 and La Classy to Limited Editions, La Collector, and Custom collaborations.
Develop a mobile app experience to extend the brand's reach and offer a seamless shopping journey on all devices.
Implement a targeted SEO strategy to improve international organic visibility and attract luxury consumers worldwide.
Execute a digital marketing plan to grow the brand's community and establish LACLAYE® as a prestigious name in the global luxury and sommellerie space.
Challenge
Translating Heritage into a Digital Experience — Conveying the deep historical and artisanal story of a nearly century-old object through a modern, engaging digital platform without losing its authentic character.
Luxury Positioning in a Niche Market — Communicating the premium value of a champagne opener to a discerning global audience that spans both professional sommeliers and luxury lifestyle consumers.
Multi-Product, Multi-Collection Presentation — Organizing a diverse and growing product catalog — iconic models, limited editions, collector pieces, custom and collaboration lines — into a fluid, elegant e-commerce experience.
Building Global Reach from a French Roots Brand — Taking a deeply French, regionally rooted brand and scaling its digital presence to resonate with international luxury markets across multiple languages and platforms.
Result
Delivered a refined, high-end brand identity that authentically captures LACLAYE's French artisanal spirit and luxury appeal.
Launched an elegant, cinematic Shopify website that seamlessly blends storytelling with e-commerce, driving engagement and product discovery across all collections.
Released a mobile app that extends the LACLAYE shopping and brand experience to customers on the go.
Achieved significant growth in organic search visibility, bringing LACLAYE® to international luxury audiences through strategic SEO execution.
Built a strong, engaged social media presence across Instagram, YouTube, LinkedIn, and Vimeo — earning high-profile recognition from prestigious names including Bugatti, Tiffany & Co., the Union de la Sommellerie Française, and the Champagne Wine Museum in Épernay.